Media Planning

The largest category in your advertising budget is likely to be your media costs each Riyal you spend for air time on radio or for ad space in newspapers, magazines, and more. Because of this, it makes sense to have a sound plan to manage that investment. You’ll want to set goals. You’ll want to describe strategies for achieving them. You’ll have to organize the day-to-day tasks of carrying out the strategies. The tool you’ll need to do this is a media plan that begins with an overview and works its way down to the details. It will help you with every phase of your advertising.

Media planning is the process of choosing a course of Action; it is the strategy where we develop yearly plans that list each media outlet such as Newspapers, magazines and outdoor or broadcast such as TV, Radio Planning then gives way to buying, as each separate contract is negotiated, then finalized.

Advertising Media Planning explains the complexities of planning in a fast-moving, non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges, this all-inclusive yet highly readable reference, an artful blend of long-standing fundamentals and the latest tools and approaches, remains the one must have resource for anyone interested in creative, results based media planning and buying.